Why Persuasion Demands Creativity: An Interdisciplinary Discussion

Join our experts on November 5, 2011 to learn new perspectives on how juries deliberate, what has impact on them, and how you put your story together.

This dynamic program is the first in our Master Trial Series: Advice from the Trenches and provides 3 MCLE hours in total.

Course Highlights

Themes, Theories, and the Way the Jury Reaches a Verdict

by Chris Ritter, Esq., Chief of Visual Trial Strategy
MCLE: 1.5 Hours

This course will focus on:
• Identifying the six paths that jurors use to come to a verdict
• Determining the difference between themes and theories
• Assessing which themes work for which type of jurors

Design Thinking: A Creative Approach to Trial Preparation and Improving Your Case

by Paul Roberts, Senior Case Manager & Kathryn Segovia, Stanford University d.School
MCLE: 1.5 Hours

Would you like to bring more creative energy to your trial preparation work? This course will introduce you to “design thinking,” a creative approach to problem solving pioneered by Stanford University’s d.School.

This course will focus on:
• Techniques to assist you in identifying your case’s underlying challenges
• Generating innovative solutions to address them
• Techniques to emphasize ways to foster group creativity in practical and repeatable ways
• Hands-on learning that you can immediately apply to your trial preparation process

Schedule of Events

10:00–11:30am Themes, Theories, and the Way the Jury Reaches a Verdict
12:00–1:30pm   Design Thinking: A Creative Approach to Trial Prep and Improving Your Case

No Registration Fee
Lunch will be provided between course sessions
To register, please call 510.208.1760 or send an email to saraht@thefocalpoint.com.