Design expertise to arm your jurors.
Graphic Design
Great design engages and educates; it keeps the jury interested enough to learn and remember information. Graphics are important tools that help jurors become effective advocates for your side during deliberation.
When working with The Focal Point, the value of your trial graphics is not just the end product—a pretty picture to be used at discrete moments during trial—but is also in the process of thinking visually to refine your argument. Through our five-step process we help you simplify your case by filtering out what is distracting or unimportant, while developing what the jury needs to evaluate, retain, and understand complex issues from a perspective most advantageous to your client.
Over the last 30 years, The Focal Point has developed an innovative and sophisticated design philosophy, one built both on our understanding of how cases are won and how jurors learn visually. Working with your trial team, our case managers and graphic designers solve the problem of how to educate jurors about a case—by analyzing the audience and subject matter, and then considering how pacing devices, color, titles, contrast, readability, composition, and icons can best illustrate it.
“The Focal Point is consistently the most creative case preparation firm I have seen....Your stuff is so great that I want to make sure I have copies of it to show/read to my kids at bedtime each night.”
Brett Govett
Fulbright & Jaworski L.L.P.
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