Explore the themes that will trigger jurors’ core values.

Mental Mining

When a juror is learning new information, two things are happening simultaneously: the conscious mind memorizes vital information, such as names, dates, places, and other details; and the subconscious finds ways to understand the new information by arranging the facts into a story while comparing this newly created narrative to information that is already familiar.

Through our Mental Mining^® methodology, The Focal Point team explores subconscious associations, listens critically both to what is being said directly and what is being inferred, asks probing questions, and records images, analogies, and other descriptions as they consciously search for relevant metaphors, analogies, and themes that help explain the case.

By the end of a Mental Mining session, we will have developed a story that can be the basis for your case, plus a strategy and a list of potential visual tools that will communicate the facts and themes clearly and convincingly.

Working with you and your team, The Focal Point will:

• Facilitate a guided discussion—during which we explore subconscious associations to develop and refine a story that is understandable and persuasive to a jury
• Ask probing questions—to help you think about what really matters in your case, the answers to which ultimately lead to more persuasive arguments
• Listen critically—both to what is being said directly and what is being inferred, to make sure we pick up on important ideas and themes
• Record images, analogies, and other descriptions—that come up spontaneously as we examine the particulars of your case together
• Challenge you—when your story needs clarification or constructive narrowing

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